Parent trusted, parent led. Learn more about our history.

About the Brand

Parents call it magic. We call it Triple Paste®.

50 Years of History

Triple Paste® was created over 50 years ago, and was born out of a dedication to bring science-backed, results-driven solutions to parents, caregivers, and diaper changers everywhere.

The inspiration stemmed from a desire to provide an effective solution to treat diaper rash in infants, which the creator felt was not sufficiently addressed in the market at the time. He created a unique blend that provided a protective barrier on the skin, soothing irritation and promoting healing.

These days, Triple Paste is led by parents. We've been there, lived through it, and like you, want the best for our babies. We're here to help and share our experience.

Exceptional Efficacy

When it comes to diaper rashes, especially the tough ones, Triple Paste is your unwavering ally. We deliver rash skincare solutions that work without ever compromising safety and gentleness.


We know that seeing even a mild rash on your baby can cause anxiety, so our products work quickly to soothe your baby’s skin and ease your stress. Our rash solutions are tried and true, trusted by experts – experienced parents and pediatricians – and we think it can work for your family too.

Without Compromise

Our hero ingredient is clinically proven zinc oxide, which we combine with skin-nourishing goodies like glycerin, beeswax, and oat extract to soothe and calm. Our magic blend works harmoniously to treat rash, while safely and gently soothing baby’s sensitive areas.

No harsh chemicals: our formulas are free from fragrance, parabens, phthalates, talc, dyes, and alcohol.

Growing Our Family

Over the years, Triple Paste® has become the go-to remedy for baby diaper rash. But did you know we also have solutions for adult rash irritations such as an Anti-Fungal treatment? We continue to innovate as the rash expert for your whole family and in recent years launched Adult Incontinence Rash, a maximum strength 3X Max, and a lightweight Sheer Zinc diaper rash formula.