Introducing A to Zinc Oxide: The ABCs of Parenting Made Easier

We’re parents too - and if there’s one thing we’ve learned fast, it’s that there is no manual
for raising tiny humans. Every day brings something new: the messy moments, the magical
memories, and everything in between.

That’s why we created something special just for you (and your little one): A to Zinc Oxide, our first-ever ABC baby book that doubles as a gentle guide for parents who are figuring it out one day at a time.

Inspired by our hero ingredient, Zinc Oxide, this limited-edition book turns diaper duty into story time. Each page pairs sweet ABC illustrations for baby with practical parenting tips you’ll use – the real advice we wish someone had told us on day one.

For over 50 years, Triple Paste has been the gold standard in diaper care, trusted by parents and pediatricians alike. With A to Zinc Oxide, we’re continuing that tradition in a whole new way by helping parents learn, laugh, and make the most of every moment together. Because with Triple Paste, diaper duty gets easier… and can feel maybe even a little magical.